Property Captain
— Key Visual Illustration
Client
Property Captain Tech AG
Property Captain is a smart real estate matching platform with the most comprehensive real estate offer in Switzerland. We've asked to create three key visuals and rent-to-buy illustrations for their mobile app.
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/b549bffd-5bc3-4d9c-b3fc-85b62cb8c074_rw_1920.jpg?h=5d847cc8fd65b9b4291351801d6f7be6)
Vision
To inspire confidence and empower everyone to find their dream home. The solution is a platform that enables everyone to find the best options among all offers in the market.
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/63e5aba8-f7f5-440d-a997-d1833dd941c1_rw_1920.jpg?h=dbbfc7e5b3546d89b29ebac0accf0469)
Concept
In the Key Visuals, we want to visualize this vision in a visionary & imaginative world in which a “captain” ( the user) goes on the way to explore and find their best-matching dream home “among the stars” (other possible dream homes that might fit).
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/2c9271aa-32ef-484a-a993-53a2c35e34f5_rw_1920.jpg?h=28d09e1a55ca1a4f0291386b40f5b06d)
Design Development
We developed three concepts to approach the brief. From there, we bring it to life in Adobe Illustrator and create two different styles of illustration.
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/afc78370-df9c-4c23-8b60-2673c695dd8c_rw_1920.png?h=b3fe4bcbb6d2f5a06f82654d8ee98cf9)
![Style #1](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/1e7185b7-b9e3-48ea-a6fa-e786faf3ff2c_rw_1920.jpg?h=71342b17494ed038a981ff235d22b0e6)
Style #1
![Style #2](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/50b97516-0cc7-4e50-a766-550a9cc031b1_rw_1920.jpg?h=b11517d427e8c44159ee3e96479096a8)
Style #2
The client is happy with direction #1. From there we developed another key visual using the first key visual as reference. The idea is to bring the audience into the interior of the planet/ bubbles/ the dream world. Creating the full experience of the new world.
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/0ac468c9-b9bc-4ec2-b48b-c4a113dbe666_rw_1920.png?h=72f28444a8a6b7c9483e159964f656b3)
Colour
The colours are inspired by space and sci-fi. We use different colour schemes between the outside and inside the planet. Inside the planet, we use colours that are more realistic for the environment.
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/07c42953-e64a-402c-a033-9c832527c154_rw_1920.png?h=ed87dac398a5774f1998497213bc7a39)
Rent-To-Buy
We also created illustrations to visualize three steps RENT-TO-BUY process that they will use in their mobile app.
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/0140c5bd-7076-470f-825e-1c2ded47da48_rw_1920.jpg?h=db85664bbb9f0793e9dc72e8bbf1838d)
Calculate your buying power and find your dream home
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/adc6a904-c6fc-4d02-ac49-6d501bdc972b_rw_1920.jpg?h=6b52a7ca864bc25f8a55aa3b65aa79d5)
Define your first payment and savings ratio
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/41d569ef-6c50-44f1-9f24-75155ddd6fcc_rw_1920.jpg?h=223962609079791165843b8883f1698f)
We buy your home and you move in
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/9c56ba03-87d6-4631-b6ee-a88f0cedee31_rw_1920.jpg?h=3c76cdd08e4edd21ccd0526931d24e41)
Credits
Nurul Kusumaningrum
Illustration
Fabian R Silva
Creative Director
Fabian & Friends
Agency