Kopipawon
— Branding Illustration
Client
Kopipawon
To create a new unique look-and-feel for the new packaging design, a series of illustrations that help the brand to tell its story.
Background
Kopipawon is a Cold Brew Coffee Brand produced in Central Java, Indonesia. The vision was to alter people's coffee standards, through a cold brew process that provides a strong, rich taste and aroma that would surely kickstart your day right. Using Arabica beans from local farmers in Merapi, then brewed for more than 12 hours, creating low acid, homemade refreshing coffee.
Task
To create a new unique look-and-feel for the new packaging design, we have decided to create a series of illustrations that help the brand to tell its story.
Brand Identity
Packaging Design
We use three colours to differentiate the main products; Arabica, Robusta and White Coffee.
Concept
Referencing from its origin in central Java shows local farmers harvesting the coffee beans with the background of Mount Merapi and Merbabu.
