Nair #expressyourself
— Illustration
Client
Nair Arabia
Creating 14 illustrations for Instagram as part of their social media activation #expressyourself.
SELF EXPRESSION IS COLORFUL
Task
To create interactive content on Nair's Instagram, allowing people/ followers to be expressive and creative in their captions by building on the popular social media challenge 'Caption this'.
SELF EXPRESSION IS FEARLESS
Concept
Inside the brief, illustrations should be youthful, edgy, connected to self-expression and confidence.
SELF EXPRESSION IS POWERFULL
Colour
We use vibrant colours based on the brand colours, representing strong women. In addition to the primary colour palette, we use different skin tones which represents the diversity.
Process
Credits
Nurul Kusumaningrum
Illustration
Fabian R Silva
Creative Director
Face to Face
Agency
