Nair #expressyourself
— Illustration
Client
Nair Arabia
Creating 14 illustrations for Instagram as part of their social media activation #expressyourself.
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/50aa6d1b-8c95-41cf-abb7-9abe758a6735_rw_1920.jpg?h=6d231c5e62d10cb41fefcd5b14b8c99b)
SELF EXPRESSION IS COLORFUL
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/18f51dd8-5a80-406b-9bd5-b0145e7cb516_rw_1920.jpg?h=e17cc27a53cb2f2aae75de9e6785408b)
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/ca770934-5d4f-4244-844f-3522c5f92fed_rw_1920.jpg?h=4d1feb282919af82582265adb24e8142)
Task
To create interactive content on Nair's Instagram, allowing people/ followers to be expressive and creative in their captions by building on the popular social media challenge 'Caption this'.
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/98b4f1f0-7e9c-4745-ae50-e23742c8f027_rw_1920.jpg?h=fcfdb41cc15a8fdf6f4cf1e2348f7514)
SELF EXPRESSION IS FEARLESS
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/cdf97895-fb4c-483e-9397-fe6da2eda25e_rw_1920.jpg?h=cc1d432dcb6313f492539c135bd1528c)
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/78a54ed5-30bb-43db-a2d2-5e889415adab_rw_1920.jpg?h=422535fde4324e4ae8b845377a9288c7)
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/dd024c5f-0e2f-49a6-84d0-a3a3de45c883_rw_1920.jpg?h=5c37fca0ec0c078426cabb93b997733a)
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/c51436ae-3e85-4b33-8abf-432ec3a34ef1_rw_1920.jpg?h=94a18974caa7419b35e710b2a954fa6d)
Concept
Inside the brief, illustrations should be youthful, edgy, connected to self-expression and confidence.
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/a69de4be-806e-49be-b8fc-23edc575037d_rw_1920.jpg?h=3053c148b68e45d26377fecb80189714)
SELF EXPRESSION IS POWERFULL
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/e953ac47-29b1-4a32-8862-2238524db881_rw_1920.jpg?h=b8f441dc3aa518f553de3bcedc537cff)
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/084c824e-555c-41ec-9588-e6f79e9277d1_rw_1920.jpg?h=a3fae4778dcc72b28368242a56ae80c2)
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/0155b91f-b8f3-4d15-a2f4-6f894cee4bbe_rw_1920.jpg?h=99fa81f97e2ad641fd5d4fc9f2a677eb)
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/73d9830c-4603-4fef-8c61-2c4d0cda0a11_rw_1920.jpg?h=215368d1bd4caf5ed4d3f34bf99e5622)
Colour
We use vibrant colours based on the brand colours, representing strong women. In addition to the primary colour palette, we use different skin tones which represents the diversity.
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/9e135ebd-d731-4705-89d9-246f2c0f3f37_rw_1920.jpg?h=03fbbe9ddb04602cafa69092c91b01a2)
Process
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/39dfd313-8634-46b8-aad1-f3f25e7dc07f_rw_1920.jpg?h=7f4d011e09c7443bad4f421c26dbdabe)
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/5c316af2-b88e-4f78-afaa-37b165fe6590_rw_1920.jpg?h=df9dc0218994de14dbea1f87723e24d3)
![](https://cdn.myportfolio.com/635766da-5fd8-40a4-9b9f-ac372a58fc22/40aa6d0e-fce5-4eca-8969-059b5c046e2c_rw_1920.jpg?h=a7c174a27caf406193019248f46e1377)
Credits
Nurul Kusumaningrum
Illustration
Fabian R Silva
Creative Director
Face to Face
Agency